Google Tag Manager Course
Integrating Google Tag Manager with Google Analytics is a simple way to apply tags and future proof your analytics setup. The key to success though is understanding the difference between tags, triggers and variables and applying a best practice methodology that will make it easy for you or your team to understand and build upon in the future.
Learning the Fundamentals
- Understand the benefits of Google Tag Manager
- Understand GTM terminology
- Learn how to deploy Google Analytics through GTM
- What is the data layer?
- Plan your measurement strategy
- Tags, triggers, and variables
- Preview, publish, and version management
- Installing Google Analytics with GTM
Implementing Advanced Tracking
- Implementing advertising tags
- Cross-domain tracking
- Using tags, triggers, and variables
- Tracking downloads and outbound links
- Tracking clicks on HTML elements
- Tracking Form submission tracking
- Anchor link (URL hash) tracking
- Implementing advanced GA features
- 404 error tracking
- Implementing custom tracking scripts such as scroll tracking and embedded videos
- Exporting & importing containers
This course is ideal for web developers and marketing specialists. Though the course requires a basic technical background, marketers will gain a valuable understanding of how Google Tag Manager can help them track events and campaigns across their owned properties more effectively.
Cost: $1500
Next Session: December 15, 2020